Custom-Built Award for Season VII Rookie of the Year

Irricana, Alberta - Bull Riders Canada is pleased to announce that the Season VII Rookie of the Year Award will be a pair of custom built chaps, compliments of TFB Leather!

"This is Canadian bull riding at a roots level, and we want to support the people who support us here at TFB Leather" says Ben Forster, Founder and visionary behind TFB Leather, on why he feels sponsoring BRCs Rookie of the Year Award is a perfect fit for his company.

Ben adds "...not only do you (BRC) have the best guys competing, you're also consistently bringing through the next generation, and that's where the Rookie of the Year lies."

If you already have the pleasure of following TFB Leather on social media, you know one of their favorite hashtags is #LookGoodFeelGoodRideGood. What is the importance of this hashtag?

Ben fills us in saying "...I think everyone deserves to look good riding bulls, so teaming up with the BRC and giving someone the opportunity to win some of the finest chaps you'll find, is our way of helping out and giving back."

BRC is grateful for the donation of this one-of-kind Award from Ben Forster & TFB Leather. It is the generosity of companies such as TFB Leather who help to make the BRC Finals such a wonderful event.

The race for Rookie of the Year is already underway for Season VII, with 18 year old Isaac Mack from Kamloops, BC leading the way. Mack was 1st place in Round One of the 7th Annual New Year's Eve Bull Riding in Barriere, BC. Isaac wound up in 4th place in the Average, at this event which kicked off BRCs Season VII, and puts him currently in the lead for Rookie of the Year.

With the Season just starting to get underway, and BRCs full schedule of events, there is plenty of opportunity for Rookies to get in the race!

Scroll through the gallery below, to view some of TFB Leather's craftsmanship. Season VIIs Rookie of the Year will #LookGoodFeelGoodRideGood sporting his new custom built chaps following the #BRCFinals!

Please join Bull Riders Canada in thanking TFB Leather, and be sure you're following both BRC and TFB on social media for updates to the Rookie of the Year standings, and to see more posts with TFBs custom pieces!

Instagram @bullriderscanada & @tfb_leather

Facebook @BullRidersCanada & @TFBLeather

The next event on the BRCs Schedule is the Hell on Hooves BRC in Rimbey, Alberta on Saturday, March 23rd - entries are Monday, March 11th!